Thursday, September 17, 2009

Whole Foods Market and Wild Oats Merger

Posted by D. Daniel Sokol

L. Jay Bourgeois, University of Virginia - Darden Graduate School of Business Administration has prepared a case study on the Whole Foods Market and Wild Oats Merger.

ABSTRACT: Whole Foods and Wild Oats were both natural- and organic-food stores that competed for similar customers on values such as high-quality and healthy products, excellent customer service, knowledge of products, and an enjoyable shopping experience. In February 2007, Whole Foods announced that it would purchase a smaller, yet formidable competitor, Wild Oats. There was tremendous geographic complementarity involved: The merger would give Whole Foods the largest footprint within the natural- and organic-grocery industry in North America.

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The pdf is "protected" such that only the first two pages are legible. Waste of time.

Posted by: Hanno Kaiser | Sep 19, 2009 11:52:58 PM

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