Antitrust & Competition Policy Blog

Editor: D. Daniel Sokol
University of Florida
Levin College of Law

Thursday, September 17, 2009

Whole Foods Market and Wild Oats Merger

Posted by D. Daniel Sokol

L. Jay Bourgeois, University of Virginia - Darden Graduate School of Business Administration has prepared a case study on the Whole Foods Market and Wild Oats Merger.

ABSTRACT: Whole Foods and Wild Oats were both natural- and organic-food stores that competed for similar customers on values such as high-quality and healthy products, excellent customer service, knowledge of products, and an enjoyable shopping experience. In February 2007, Whole Foods announced that it would purchase a smaller, yet formidable competitor, Wild Oats. There was tremendous geographic complementarity involved: The merger would give Whole Foods the largest footprint within the natural- and organic-grocery industry in North America.

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The pdf is "protected" such that only the first two pages are legible. Waste of time.

Posted by: Hanno Kaiser | Sep 19, 2009 11:52:58 PM

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