Friday, August 24, 2007
Why Tie A Product Consumers Do Not Use?
Posted by D. Daniel Sokol
Dennis W. Carlton (University of Chicago Graduate School of Business), Joshua S. Gans (Melbourne Bsuiness School), and Michael Waldman (Cornell Department of Economics)has just authored an insightful new paper Why Tie A Product Consumers Do Not Use? On Dennis, let us congratulate him on his recent appointment to be a member of the President's Council of Economic Advisors.
ABSTRACT: This paper provides a new explanation for tying that is not based on any of the standard explanations -- efficiency, price discrimination, and exclusion. Our analysis shows how a monopolist sometimes has an incentive to tie a complementary good to its monopolized good in order to transfer profits from a rival producer of the complementary product to the monopolist. This occurs even when consumers -- who have the option to use the monopolist's complementary good -- do not use it. The tie is profitable because it alters the subsequent pricing game between the monopolist and the rival in a manner favorable to the monopolist. We show that this form of tying is socially inefficient, but interestingly can arise only when the tie is socially efficient in the absence of the rival producer. We relate this inefficient form of tying to several actual examples and explore its antitrust implications.