Sunday, October 31, 2004

Competition in exit polling

Robert Lande of the University of Baltimore Law School and the American Antitrust Institute published a press release on October 29, 2004, to call attention to lack of competition in exit polling by media. Of particular concern is the National Election Pool, a consortium of media outlets that collaborate on taking and reporting exit polls. The Pool is an updated version of the Voter News Service (VNS), an organization formed in 1990 by ABC, NBC, CBS, and CNN, to conduct exit polls. According to the release, the VNS was in part responsible for the spectacular failure of news reporting on Election Night 2000, with the reporting flip flop between Gore and Bush as the winner of the election. Just a reminder that we have less than 48 hours to see what awaits us in Election 2004. Please get out and vote!

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