Monday, January 27, 2020
Last week, Steven Foster, Director of Academic Achievement for Oklahoma City University School of Law shared an interesting article about student perceptions of social media usage. The article caption: Social Media is Tearing Us Apart, caused me to reflect upon my evolving thoughts about academic use of social media.
In my early years of teaching, I was largely dismissive of student use of social media outlets. I viewed online social networking as inutile, with no academic or pedagogical purpose. Many of us, born avant the age of social media influence, worried that tools like Instagram and Facebook were counterproductive distractions during intense bar study periods. Yet, there were anecdotal (if not fully accurate) correlations between students who spent too much time surfing and socializing on social mediums and those who ultimately failed the bar exam. The sage advice of the day directed bar studiers to deactivate social media accounts and avoid screen time during bar study.
Fast forwarding to the present day, those in ASP and bar prep may be better served to use the litany of social media tools for programmatic good. Social media, at its best, is an ideal tool to connect with and aid students. To that end, I will use this weekly blog post as a Dolly Parton challenge — ASP style.*
Law students are likely groomed by career development administrators to create professional online profiles. LinkedIn is one of the go-to sources for online professional profiles. LinkedIn connections can also be wonderful resources for ABA data reporting. ASPers can and should accept connection requests from current and recent law students. Law grads who are seeking JD-employment, or those who are newly positioned, typically keep their LinkedIn profiles up to date. Another great use of LinkedIn, for ASP related purposes, is its searchability. Unlike other social mediums, students and young lawyers generally use their legal names and their profiles are easily searchable by name and location.
I set up a private group on Facebook for my students during bar study. I allow only current bar takers to join the group. Within the group, I share daily bar study affirmations, announcements, and bar study tips. I post Questions of the Day (“QOD”) to engage students. I create an environment where students can be comfortable posting answers, even wrong answers. They use the group forum to interact with peers and learn from each other. At the end of each day, I post the answer and explanation to the QOD which generates additional questions. Our students are going to be on social media anyway, why not use the tool to engage them in bar study, I say.
Although "the gram" does not provide the group interaction capabilities of of Facebook, it is a great tool to market program events. Using memes and graphically captioned announcements for, e.g. practice exams, meeting with bar examiners, deadlines, office hours, and free lunch, will easily capture student attention. Having an Instagram presence also aids in outreach to Gen Z and the later-born Millennials who are deliberately not present on Facebook.
Although excluded by Dolly Parton, #AcademicTwitter is not to be slept on. St. John’s University School of Law legal writing professor, Renee Allen is the reigning queen of law school Twitter. She has over 2,000 followers to her @profallentweets handle. She has written and presented on effective usage of social media in law school academic support. According to Professor Allen, "Twitter is great for networking, learning, and self-promotion . . . and it can humanize law profs, which is super important for students who follow [us]."
Well, I’ll leave to one of the other bloggers to find a fit for Tinder in Academic Support and Bar Prep. 😉
*The Dolly Parton challenge refers to a four-photo mosaic of potential profile photos for social media sites LinkedIn, Facebook, Instagram and Tinder.