Tuesday, April 18, 2017
A new business is catering to high net worth clients and their emergency preparedness as they potentially face encroaching disasters and political uprisings. Celebrities like Gwyneth Paltrow, Mark Zuckerberg, and Ralph Lauren are taking their prepping way more seriously, with offerings such as bulletproof SUVs, safe rooms, and satellite communication equipment. Besides the natural hazards and acts of terrorism, cyber warfare is also pressuring high-net-worth individuals to opt for these defensive services and supplies. These wealth families view uncertainty and risk through a different lens than the average American. Specifically, emergency preparedness involves three steps: being informed, having a plan, and stockpiling the proper supplies.
See Thomas M. Kostigen, Bunker Time, Financial Advisor, March 21, 2017.
Special thanks to Jim Hillhouse (Professional Legal Marketing (PLM, Inc.)) for bringing this article to my attention.