Saturday, August 3, 2013
In response to the PBS Frontline episode examining the assisted living industry, the country’s largest assisted living company crafted a detailed strategy memo, which it sent to the heads of other major assisted living chains.
The memo from Emeritus Senior Living asked the other assisted living companies to put up a “united front” and help “to offset the potential negative backlash created” by Frontline’s investigation. As part of its response plan, Emeritus is requesting its employees, who work at around 500 facilities, to post comments on Yelp, Caring.com, Google, and Frontline’s website and Facebook page.
Click here to see the strategy documents, obtained by ProPublica and Frontline.
See ProPublica, For Assisted Living Industry, a Media Strategy to Thwart Federal Oversight, PBS Frontline, July 30, 2013.