Wednesday, October 10, 2012
The rise in the popularity of devices like the iPhone and the iPad prompted Penton Media, the publisher of Trusts & Estates, to release an application for the iPad. The thinkers at Penton Media designed the app called Trusts & Estates Plus to be an information hub. The app will aggregate content and information from reportedly 70 sources, including information that is exclusive to the app. The app will likely become a useful tool because it acts like filter for information. For example, PRNewswire stated that the Senior Vice-President at Penton Media, Warren N. Bimblick, said:
For example, if you type 'elder law' into Google, you get more than 37 million offerings. If you narrow to 'elder law and AARP' you still get a mind-numbing 191,000 results. What the Trusts & Estates Plus app does is provide you with very focused professional content across 14 channels.
See Penton Launches Trusts & Estates Plus App for iPad, Creative Mac, Penton Media, Inc., Oct. 8, 2012.
Special thanks to Brian Cohan (Attorney at Law, Law Offices of Brian J. Cohan, P.C.) for bringing this article to my attention.