Thursday, September 13, 2012
The estate of Humphrey Bogart filed a suit against Ashley Furniture, claiming that the furniture store is using the late actor's name in the name "Bogart Blue," which infringes upon their rights to control the actor's namesake. Now, a federal judge has refused to dismiss the lawsuit against the furniture store meaning that this litigation will continue. The Vice President of Ashely Furniture, Lisa Adair, has argued that the company used the name Bogart in reference to the city of Bogart, Georgia, and not the famous actor. While the court has allowed the litigation to proceed, the attorney for Bogart's Estate has yet to provide any evidence to suggest that the furniture store's use of the late-actor's name "has caused consumers confusion, diluted trademarks or publicity rights, or was a deceptive trade practice but was moving the case along anyway."
See Furniture Today Staff, Lawsuit Continues Over Ashley's Use of 'Bogart' Name, Furniture Today, Aug. 30, 2012.
Special thanks to Brian Cohan (Attorney at Law, Law Offices of Brian J. Cohan, P.C.) for bringing this article to my attention.