June 11, 2008
Does Fido Have to Prove Reliance?
According to the Daily Business Review (via law.com), a new type of class action has been filed against various pet food manufacturers: false advertising claims. The suit filed in federal court in Miami alleges that pet manufacturers falsely advertise when they use words such as "complete and balanced," "veterinarian recommended" and "natural" in advertising.
(Via Chamblee Burch at MassTorts).
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