Monday, February 11, 2008
A couple of weeks ago, I noted some mutterings about Botox fatalities, mostly (if not exclusively) in the non-cosmetic use, where it's used for certain palsies. At the time, there were no AdSense ads, and indeed the Google results for relevant terms were not directed to client recruitment.
Not any more.
After a lot more coverage (including a post at Point of Law that suggests, I think incorrectly*, that it could become a significant mass tort), the ads and well-placed sites have started to pop up. Behold:
Not just paid spots, either, you'll note - Kline & Specter (which I think must have a New Tort Mad-Lib Web Generator, along with Mark & Associates, which has the paid spot) has the top spot in the unpaid results.
*Why I think it's incorrect, at least for now, to predict Botox as a significant mass tort: when the Bad Thing happens, it's very bad but very rare. I haven't seen any coverage that suggests that there are any lesser-included-Bad-Things to even credibly allege. No doubt some (most? all?) of the people who suffer the worst side effect will bring suit, but it appears to be a very small number. (There was a high-profile suit in 2004 about "life-altering headaches" but that appears to have been a one-off.) It's clearly not impossible for it to turn into a big claim -- it'd be a dream case for many reasons -- but for now, I don't think there's enough to make that prediction.