September 16, 2007
Toys 'R' Us Toy Safety Email
As a Toys 'R' Us customer, I received the following email last week explaining the new measures that the company has put in place including:
- A new Safety microsite at www.Toysrus.com/Safety to help you find all product safety and recall information;
- The introduction of an email notification system for product recalls;
- The addition of bilingual recall notices should there be future recalls; and
- The introduction of new Safety Boards in all of our stores, which will contain important product safety information, including recall notices.
Notably, the email went out the same day that Gerald Storch, CEO of Toys 'R' Us, testified before the Senate Appropriations Subcommittee on Financial Services and General Government on "Enhancing the Safety of Our Toys: Lead Paint, the Consumer Product Safety Commission, and Toy Safety Standards." The new Toys 'R' Us safety procedures were described in Mr. Storch's testimony.
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