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Friday, August 24, 2007

FDA To Study TV Drug Advertising

The FDA has announced a new study on whether visuals in drug advertising distract consumers from understanding the risks.   The announcement, on the FDA's website, proposes a one-time study about the perceived riskiness of a drug based on its advertising.  As Business Week reports (via AP), among industrialized countries, only the United States and New Zealand allow television drug advertising. 

- SBS

http://lawprofessors.typepad.com/tortsprof/2007/08/fda-to-study-tv.html

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