Wednesday, July 18, 2007
The New York Times reports that 11 big food companies, including McDonald's, Coca Cola and General Mills, have agreed to stop advertising certain products to children under 12. The pledge is limited to TV ads, though some companies have volunteered to expand the limits to print, radio and Internet advertising as well. The pledge applies only to products that do not meet "certain nutritional standards." And, the pledge applies only to TV shows that "cater to children," not those that cater to "families."