What Could Possibly Go Wrong?

Do radio stations even have familiarity with the concept of tort law?  Because, really, just the lede here -- "The prize is a breast augmentation for women who can show how hard they can party for 30 hours, all while live on the Internet" -- seems like it should create just a couple of raised eyebrows, even if "party" was undefined.  Add in the fact that the physician in question is on probation, and it's just super.

The event apparently happened a week or so back, and I haven't heard any reports of disasters (like the Wii contest that ended in death a ways back), so perhaps they got lucky.