Tuesday, November 21, 2006
Via Overlawyered, a Washington Post story noting (outside the litigation context) the concept of warning dilution, though it also notes some strategies for avoiding warnings becoming part of the background:
Regularly changing the look and sound of public announcements and billboards is a useful first step. Scholl said it also makes sense to limit warnings to times when there is a known and specific threat.
Maybe the FDA should require the use of changing colors of astrobright paper for package inserts. Hey, they could throw in some cartoon characters too!