Tuesday, June 6, 2006
Overlawyered has the details of a survey indicating that perhaps a quarter of patients would stop taking a drug if they saw an ad for a lawsuit involving it, and quotes the executive director of the National Alliance for the Mentally Ill in Mississippi saying that nine patients went off their meds when they saw ads for lawsuits relating to Risperdal and Zyprexa, both of which remain on the market despite lawsuit relating to pancreatitis and diabetes.
Since I am strangely obsessed with Google AdSense ads, I find the search results for the drugs interesting. If you Googled just the drug name -- say, if you were prescribed the drug and wanted to know more -- the first thing you'd see in both cases would be sponsored ads for plaintiff attorneys:
(Click on either image to see a readable version.)
I'm not sure it's necessarily bad for patients to know about the lawsuits, but I'd also rather those nine folks in Mississippi be on their drugs for bipolar disorder, etc., and to get their risk/benefit information from their physicians.