Tuesday, May 2, 2006
(I have to note that I was much more amused when I thought it said "Self-Hating Latte Cans Bring Out Lawyers." One can only imagine what a self-hating latte can would be -- perhaps its labeling would say "C'mon, it's just coffee and hot milk in a can, and you're paying three bucks for it?! I'm not worth it, you pretentious-yet-oddly-downmarket consumer.")
Anyway, it's an interesting story about Wolfgang Puck's line of self-heating lattes-in-cans being withdrawn due to utterly predictable (to the non-self-heating-latte-specialist, anyway) Bad Things(tm) -- exploding cans, leaking chemicals, etc.
The story also contains a stunning blast of obviousness at the end:
But one beverage industry expert says that self-heating coffee was never going to be a booming business. "This package was an interesting novelty, but was never going to be a big idea," said John Sicher, publisher of Beverage Digest. "It's not exactly hard to find a hot cup of coffee in America."
(Via WSJ LawBlog.)