May 21, 2009
More Thoughts on Kumo
Continuing in the trend of whether Microsoft is going to get any traction with Kumo, this article in CNET wonders whether Google and Yahoo have already beaten Microsoft to the punch with Kumo features. Every time Microsoft upgrades search they get a slight surge in their market share. Then it erodes. That seems to be the pattern. Is it going to be any different this time? PC World says much the same thing in this article, with the leading question, "Why does Microsoft do what everyone else does?" My observation of Microsoft's attempt at competing with Google is to try and be as Google-like as possible, until it figures out that the money it pours into those attempts aren't getting it anywhere. Book scanning is but one example. Microsoft abandoned their effort, leaving the field to Google. Can they really do search better, or more importantly, communicate that they can? Kumo's ultimate public availability will be accompanied by a $100 million ad campaign. How much money did the company spend promoting the Zune? The only dissenter is this article in ChannelWeb that suggests Microsoft may have a chance due to the two Google outages this past week. I understand the argument, but I don't thing it necessarily follows that two short outages make Microsoft attractive. Google doesn't scare anyone but competitors and the Justice Department. If anything, people want more of Google, not less, as their search share tends to increase with each successive month.
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