Microsoft Search Update Coming Soon?

Microsoft is likely going open up access to Kumo, its upgrade to Live Search, some time next week.  At least that is the rumor.  Most stories that speculate on this question whether Microsoft is going to get anywhere with it, having between 8 and 9% of the search market.  The story in Time Magazine, for example, wonders whether Google is good enough for most people.  If that's the case, no matter what Microsoft does is going to make a difference, no matter how much "better" it may be.  I wonder what kinds of ads we'll see on the web and on TV to promote this thing.  If Microsoft really wants to improve market share, they should find a way to get Oprah to use their search engine.  [MG]