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March 11, 2009

Google Will Target Ads Based on (Gasp!) Behavior

Google will start a program that targets people's behavior when determining ad content.  The idea scares some people, but in some respects it comes as no surprise that Google's finally doing this.  They are an ad company, after all.

More from Computerworld.

March 11, 2009 | Permalink


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A lot of people are concerned about possible privacy issues related to this new system. Google allows users to opt out of behavior tracking which I think is a reasonable way to alleviate these concerns.

Posted by: rosa | Mar 13, 2009 10:34:49 AM

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