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March 17, 2009

Dell's New Adamo Notebook Raises Questions About Company Direction

What's up with Dell?  The company is taking pre-orders for its ultra-thin/light Adomo notebook which is comparable in several ways to the MacBook Air.  Dell has pushed a lot of effort in making this machine an elegant Windows-based alternative, but at several hundred dollars more than Apple's product.  Dell seems to want to be the Apple of the Windows set, at least in this product line.  If that's the case, it will have to compete with Sony who is desperately pushing its higher-end Vaios in the same direction.  Luckily for Dell Sony never quite reached the right combination of price, elegance, and performance for those machines.  On the other hand, Dell has a reputation for questionable customer service.  Will Dell upgrade that experience to go along with the new product line?

Many of the reviews of the Adamo focus less on the machine's performance, noting the change of product lines at Dell.  Whatever is going on, buyers may be just as easily propelled into the arms of Apple, the King of Cool, at a saving over the Dell offering.  Apple's patina is in no danger from Dell.

Read more in CNET, CNN Money, and this one from AppleInsider which summarizes reactions from various sources.

March 17, 2009 | Permalink


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