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January 19, 2009

Circuit City, We Hardly Knew Ye

Because every time we ventured into a store to comparison shop we were confronted with older technology stickered with a premium price.  It didn't help that popular DVDs priced at $14.95 to $18.95 at other stores sold for $24.99 at Circuit City.  Even the convenience of having an item in hand didn't overcome those kinds of prices.  It was also possible that knowledgeable and friendly staff existed at some stores, though they tended to stay out of sight where they didn't disturb the store's expression of high priced incompetence. So why shop there?  There was general agreement on that one.

This is the same company that aggressively pushed DIVX DVD players.  These weren't the popular codecs and players found today on the Internet, but special DVD players (about a hundred dollars more than regular players) that played DIVX DVDs (usually at a cost of under $5 each) for an unlimited time within a 48 hour period.  The player, hooked up to a phone line, could reauthorize another 48 hours for a fee.  The public didn't bite on this one and the format died less than a year after its introduction.  All that remains are the ads promoting DIVX stuck forever on old videotapes of the Simpsons and other shows from 1998 and 1999.  Now that's nostalgia.

So now its gone, or about to be, for good.  Better cash in those gift cards before they are completely worthless.  And while we're on the subject, here's a story from the Onion headlined Even CEO Can't Figure Out How RadioShack Still In Business.

January 19, 2009 | Permalink


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