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December 17, 2008

Yahoo Proposes Keeping Search Data for Only 90 Days

Yahoo has upped the ante, so to speak, on data retention of the information it collects on its users.  The company proposes to anonymize search data after 90 days, unless there was fraud or security concerns.  In that situation, the retention limit is 6 months.  Google has a 9 month retention policy, and Microsoft an 18 month policy.  The European Union guidelines call for a 6 month retention period at most.  Google has always appeared as the most progressive in protecting privacy, though Yahoo definitely one-ups them with this announcement.

Yahoo has the least to lose here competitively, as its market share for search is in the low double digits compared to Google.  Yahoo seems to be going in a slightly different direction, using its new integrated mailbox to act as a social contact hub.  Microsoft, on the other hand, needs all the help it can get as it has the smallest slice of the search market for the big three.  Microsoft is motivated try and beat Google.  Yahoo, I think, is not.  We'll have to see how this plays out.

The story is from CNNMoney.  [MG]

December 17, 2008 | Permalink

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