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November 17, 2008

Classmate.com Marketing Spawns Class Action Suit

Consider Classmates.com and their latest marketing effort.  Last year they told at least one free user (and probably more) that he had email messages from former classmates who were trying to get hold of him.  However, they only way to see those messages was to upgrade to a paid service tier.  That user, Anthony Michaels, went to the premium service at $15 per month and discovered that no one was trying to contact him through Classmates.  Michaels became a bit peeved at the site and its tactics and decided to file a class action suit.  The status of that suit is pending.

Talk about a way to meet friends with a common interest.  Here's an idea for enterprising social network operators.  Why not create a site around class actionable grievances?  Get people and lawyers together in one social site to share injuries and slights from common sources.  I understand that ethical rules regarding the solicitation of clients may affect the business model.  Somehow, somewhere there has to be a clever developer who can come up with a model that works.  Who knows how many lawyers and potential clients might sign up to cash in on mesothelioma, telephone company billing practices, and other unchecked corporate (read deep pocket) activities.  Some social web sites such as Facebook have groups that revolve around discontent.  However, this idea suggests that discontent can be channeled into legal action resulting in a possible payout some five years or so later.  (Disclaimer:  this last paragraph was a badly written social satire.  If anyone out there wants to give it a go, be my guest.  I won't sue.) 

More on the Classmates.com suit from ABC News.  [MG]

November 17, 2008 | Permalink

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Comments


ALL THE COMMENTS POSTED AGAINST CLASSMATE .COM
ARE TRUE...but when will these be stopped...pls..
help to stop them asap before they fool everyone
else...like me....anyhow their phone # is 1-206-301-
5700 for those people who wanted to get their money
back...

Posted by: H. PIERCE | Apr 27, 2009 11:28:59 AM

This is a great article! I've never done much commenting on other peoples' blogs, but after reading this I'll certainly be paying more attention to it.

Posted by: M Martin | May 4, 2009 9:50:31 PM

They scammed me too and just hit me with another unauthorized $15.00

Posted by: Kathy Albright | Jul 6, 2009 7:18:37 AM

they took me for $39.00 instead of the $15.00 and wont give me any ansewrs

Posted by: c clinton | Jul 10, 2009 3:56:31 PM

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