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January 8, 2008

Is the Hi Def DVD Format War Over?

It looks as if Blu-Ray may win the format war.  Warner Brothers decided to issue movies only in that format after working with both.  Now reports are saying that Paramount had a clause in its contract with the HD-Disc people that it could switch sides if Warner went the other way.  That is likely to happen.  Other reports suggest that even if Blu-Ray is the new Hi Def standard, it still has to compete with standard DVDs and cheap upconverting players that seem to do fine for most consumers.  Then there is the question as to whether any of this will matter if a cheap subscription model for movies on demand will be the real market. 

The download stores have suffered from high costs and extreme DRM reflecting studio paranoia over piracy.  Wal-Mart used the excuse that HP was no longer supporting the software that was the backbone of its video download store, though high prices and restrictions on portability played a major role in the closure.  Who could have seen that coming.  The format war may seem to be over, but Toshiba, Microsoft, et al. may still have a few tricks up their sleeves.  Then, again, consumers have lived without this stuff for the two or more years this is going on.  They may just decide that there is no reason to pay a higher price for perceived little benefit.  Let the marketing begin.

January 8, 2008 | Permalink

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Comments

No way! Just like the contest over Betamax vs VHS, the format the porn industry chooses will determine who wins the DVD war.

Posted by: Joe Hodnicki | Jan 14, 2008 10:20:49 AM

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