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November 29, 2007

ADobe and Yahoo! To Bring Dynamic Ads to PDFs

Ads are everywhere. In one episode of Futurama, A Fishfull of Dollars, ads were even beamed into dreams:

"Leela: Didn't you have ads in the 20th century?

Fry: Well, sure, but not in our dreams. Only on TV and radio. And in magazines and movies and at ball games and on buses and milk cartons and T-shirts and written in the sky. But not in dreams. No, sir-ee!"

Fry could have added that they also appear in PDF files.  Adobe and Yahoo have teamed up to bring you embedded dynamic ads in PDF files.  They appear to one side of the document, but not in it.  They will not print when the document is printed.  Publishers have to opt in to the program.  Adobe Senior vice president Rob Tarkoff is quoted in the San Francisco Chronicle as saying "As advertisers look to touch new audiences, readers can look forward to some exciting Adobe PDF content coming their way."  Yeah, right.  We can all look forward to some exciting dreams in the year 3000 as well.  Anyone wonder when the first lawsuits over ads appearing in documents by competitors will be filed?

November 29, 2007 | Permalink


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