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October 11, 2007

Worldwide Search Surveyed in comScore Study

comScore announced the results of a study which measured worldwide search activity reported from the top 50 Internet properties where search activity is observed.  The study covered 95% of the worldwide Internet audience, defined as people over 15 and older, which is more than 750 million people.

And who is number one in aggregate site search?  Why Google, of course, with 37 billion plus searches.  5 billion of those searches were at YouTube.  That site may be a lawsuit magnet, but there's even more money to be made now that Google is associating ads with some YouTube videos.  Yahoo and Yahoo related properties come in at 8.5 billion.  The reorganization team at Yahoo have their work cut out for them.  Microsoft comes in at 2.1 billion, which is fourth, behind the Chinese search engine Baidu.com, Inc. in third. Ouch.

Here's the list from the press release.  More details and breakdowns are there.

Top 10 Search Properties Worldwide*
August 2007

Total World Age 15+, Home and Work Locations**
Source: comScore qSearch 2.0

Search Property

Searches (MM)

Worldwide

61,036

Google Sites

37,094

Yahoo! Sites

8,549

Baidu.com Inc.

3,253

Microsoft Sites

2,166

NHN Corporation

2,044

eBay

1,319

Time Warner Network

1,212

Ask Network

743

Fox Interactive Media

683

Lycos, Inc.

441

* Search properties based on top 50 properties worldwide where search activity is observed. 

** Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs.

October 11, 2007 | Permalink

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