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October 16, 2007

Google Tests Video Fingerprint System for YouTube

Google's video fingerprint technology designed to flag copyrighted material at the upload stage is making it's debut, at least in testing form.  Google's being really sly about this.  Copyright owners need to upload copies of materials they want to protect to a database so that Google can create the fingerprint.  In essence, Google sits on top of a database of audio and video that essentially becomes an non-public archive of inventory for the biggest entertainment companies.  Once that archive reaches mass, could there be a deal somewhere to let that material loose, like a fully stocked Google video store?

The other part of the plan is to let the copyright owner decide whether to let the upload continue.  Then Google places an ad before the video and both share the revenues.  Viacom sued Google over what the company essential described as rampant copyright violation on YouTube.  Google's defense has always been that it has always complied with provisions of the DMCA.  Now it can keep that defense and say it's doing more than required.  Talk about making lemonade out of lemons.

October 16, 2007 | Permalink


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