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October 16, 2007

Apple Lowers Price of DRM-Free Tracks to 99 Cents

Apple is dropping the price of DRM free tracks on the iTunes store from $1.29 to 99 cents.  This is a response to the Amazon music store as a credible competitor.  If the unprecedented price drop of the iPhone rankled customers, how is this going to play with consumers who bought or upgraded their music collections at the recently introduced higher price?

Read about it in the Wall Street Journal.

October 16, 2007 | Permalink


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