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September 27, 2007

Senate Holds Hearing on Google-DoubleClick Merger

There's a nice report in the Washington Post on the Senate Subcommittee on Antitrust, Competition Policy and Consumer Rights (Judiciary) hearing on the Google-DoubleClick deal.  The bottom line:  Chairman Herb Kohl said there were no clear winners.  Microsoft said the deal was bad as it would allow Google to control all online advertising.  Google said that wasn't true, as DoubleClick doesn't sell advertising.  It helps advertisers place ads and tracks them for effectiveness.  The Electronic Privacy Information Center said Google needs stronger privacy protection for consumers as a condition of the deal.  Google said the company expects the deal to be approved without conditions.  All of these are predictable positions.  The subcommittee, of course, has no jurisdiction in approving or disapproving the deal.  That's up to the Federal Trade Commission.

The hearing details and witness statements are here, complete with broken links to the webcast.

September 27, 2007 | Permalink


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