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August 21, 2007

Google Market Share Up Again

It's search engine reporting season and the latest figures are in by ComScore.  ComScore has changed the way it measures searches to include sent via other web sites to the major search engines.  In other words, a Google search via a box on the Washington Post web site is now counted in Google's statistics.  Yahoo and Microsoft have similar arrangements with partner sites.  The company will also report out statistics on the types of searches entered.

With that, the numbers are Google getting 55.2% of the search market, up from 46.2% (old system numbers); Yahoo down to 23.5% from 29.8%; and Microsoft rounds out the bottom with 12.3% down slightly from 12.4%.  These numbers are compared to share measured a year ago.

More comparisons are in this story in the Los Angeles Times.

August 21, 2007 | Permalink


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