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June 5, 2007

Lala.com Gives Music Away to Sell It

Every web retailer that sells anything electronic wants to have a music store these days.  The choices have been pretty basic.  There are subscription models for a monthly fee compared to stores that offer track and album sales at various rates.  Lala.com is coming up with another model, which is to offer music for free assuming that it could generate sales of CDs.  It has Warner Brothers on board as one of the major labels involved.  The more intriguing aspect of this site is that it lets people download tracks directly to the iPod without using iTunes as an intermediary piece of software.  Once on the player, however, the track can't go anywhere else. 

More details are in the Wall Street Journal and Ars Technica.

June 5, 2007 | Permalink

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