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May 23, 2007

Don't Try To Hide, Microsoft Will Know Who You Are

The Microsoft research lab in China is apparently developing software that can identify individuals by web surfing habits, even when the individuals give false demographic information.  This came out at the World Wide Web conference in Banff, Canada last week.  The Microsoft engineer who disclosed this is Jian Hu.

New Scientist has the story.  One quote from the article is particularly interesting when considering how web tracking takes place:

Hu's colleague Hua-Jun Zeng says the software could get its raw information from a number of sources, including a new type of "cookie" program that records the pages visited.

A new type of cookie?  Hmmmmm.  As the story points out, there may be some legal issues about this capability.

May 23, 2007 | Permalink

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