April 18, 2007
Web 2.0 Participation Low for Uploaders
Web 2.0 looked to democratize the web in some respects. The idea of participatory web sites where individuals would upload creative content is fueling another dot com boom. Now there are measures to how this is all proceeding. Hitwise studied traffic at the popular interactive sites and the results are somewhat surprising. Only 0.16 percent of visitors to YouTube actually upload content. One must ask, then, where does all that video come from. Maybe Viacom is on to something. A slightly higher percentage, 0.20 percent actually upload images to Flickr. Wikipedia has a better draw with 4.2 percent of visits for editing purposes.
This hasn't stopped visitors from flocking to so-called Web 2.0 sites. It just means that web visitors are just as passive about content as they are with other entertainment sources. Could this mean that when people get bored with video sharing and photo sites that they might move on to something else? What's hot doesn't always stay hot. We'll all know when that happens as the buzz will be about Web 3.0.
April 18, 2007 | Permalink
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