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April 18, 2007

More on Google's DoubleClick Deal

There's an interesting take on the Google/DoubleClick merger in the San Francisco Chronicle column by David Lazarus.  He highlights the privacy concerns that some have about the merger, but quotes a consultant who claims that people care less and less about privacy or being tracked by advertisers.  Google has indicted that it wouldn't necessarily combine the data from searches with DoubleClick advertising cookies as a response to privacy concerns.  But as any situation where money is concerned, it  comes down to whether government regulators impose conditions while allowing the purchase.

April 18, 2007 | Permalink


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