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April 23, 2007

Google Brand Worth $66B, Number One

How much is a brand worth?  For Google, it's a lot, as in $66.4 billion.  This figure is measured by firm Millward Brown Optimor.  Google ranks number one on the list of companies with a brand valuation increase of 77%.  Microsoft, the 2006 leader dropped 11% to the number 3 spot with a $55 billion valuation. IBM rounds out tech companies in the top ten at the nine spot with a brand valuation of $33.5 billion.  SAP(26) beats out Oracle(30) and Apple is there at 16.  Yahoo! falls in a 42.

The full report and list is here.  Other reports, including the 2006 rankings are on this page.

April 23, 2007 | Permalink

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