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December 20, 2006

MySpace Beats Yahoo in Traffic in November and Top 10 Searches on the Major Sites

Not exactly new news, but worth mentioning.  MySpace gained more web traffic in November than Yahoo.  MySpace hit 38.7 billion U.S. page views to Yahoo's 38.1.  Yahoo responds that new technology where users interact with the site doesn't necessarily generate a page view and in any event, they had 130 million unique visitors in November. 

Still, worth noting that Yahoo is not exactly the coolest web brand these days, what with criticism of their business strategy by one of their own (the "Peanut Butter Memo" reprinted in the Wall Street Journal); the recent executive shake-out; Google's way better ability to monetize search; the stock performance gap with Google (huge); the lack of investment in social networking sites; and the general blandness that Yahoo conjures up as a destination puts it on a par with the old AOL.  Even AOL is starting to make more money for itself by being more Google-like with online advertising.

And while we're on the subject of comparing Yahoo with Google, check out the difference in top 10 searches on Yahoo, Google, and AOL.  Yahoo users have a fascination with Britney Spears, while Google users  prefer Paris Hilton.  AOL's number one search is "weather."  Go figure.  More on that from SearchEngineWatch.

December 20, 2006 | Permalink


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