July 27, 2006
More Zune News
Microsoft gave out a bit more information on their Zune music player today. The company said that it didn't see the mass marketing of a music supply chain as a six month strategy. It would take an effort of several years and a multi-million dollar long term investment to successfully challenge Apple's supremacy in online music sales. Microsoft is one of the few companies with sufficient resources to compete with the iPod and iTunes. It's nice to see some realistic comments about what it means to compete with Apple for this market compared with the initial comments on the Zune Insider Blog. The latest info from that source: Zune will come with pre-loaded content. Not exactly earth shattering. Microsoft Media Player has a few songs loaded into it as well with a new Windows install. All speculation aside, there's not enough here to get excited about until more details arrive.
July 27, 2006 | Permalink
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Microsoft should be able to use the xbox 360 as leverage to get the zune going. They went up against Sony on thier own turf, now it's apple's turn.
Posted by: zune | Jul 30, 2006 6:12:36 PM