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July 28, 2005

Small Firms Leading the Way in California Privacy Law Suits

As reported by Justin Scheck in The Recorder (available online here), when it comes to the recent California privacy breach disclosure law (also known as the "Shine the Light Law"), the larger class action plaintiffs firms are letting smaller firms test the waters when it comes to litigation.  This law is of major import to direct marketing firms, not only because of the disclosure but because of the requirements it places on privacy policies in Section 1798.83.  As a result of this law, many Web site owners have added a section entitled "Your California Privacy Rights" to their privacy policies (see USA Today's privacy policy for just one example).

July 28, 2005 | Permalink

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