« PEZ Flashback - But Now With MP3s | Main | File-Sharing Case Goes to the US Supreme Court »

March 27, 2005

New Technology Allows Commercials to be Tailored to Individual's Interests

The New York Times reports that technology is being developed to allow advertisers to provide commercial ads that will interest individual households based on the television they chose to watch.  This is in response to society's use of digital television programming, like TiVo, that allows consumers to zap through commercials quickly.  Read about these latest developments here.

March 27, 2005 | Permalink

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d8341bfae553ef00d8350f2aa153ef

Listed below are links to weblogs that reference New Technology Allows Commercials to be Tailored to Individual's Interests: