March 27, 2005
New Technology Allows Commercials to be Tailored to Individual's Interests
The New York Times reports that technology is being developed to allow advertisers to provide commercial ads that will interest individual households based on the television they chose to watch. This is in response to society's use of digital television programming, like TiVo, that allows consumers to zap through commercials quickly. Read about these latest developments here.
March 27, 2005 | Permalink
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