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March 10, 2005

Boys Wear Blue - Amazon Obtains Patent Protection for Gender-Determining Technology

Just when you thought you've heard of everything - Amazon has received a patent on technology that will "know," for instance, that a particular gift you have purchased should be wrapped in its gender-appropriate wrapping paper.  CNET reports that this technology will provide the customer with choices most likely to be appropriate for particular purchases and will also provide suggestions for other items.  More details including information regarding the patent descriptions can be found here.  Be warned: don't try to buy your little girl a train set too quickly - be sure the wrapping paper is what YOU think is appropriate.

March 10, 2005 | Permalink

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