What's in a Name?: NYSE and Deutsche Boerse

 On February 12, in response to media reports, NYSE Euronext and Deutsche Börse AG issued the following statement:

"As we have previously reported, we are in advanced merger negotiations to create a group that is both a world leader in derivatives and risk management and the premier global venue for capital raising. Those negotiations continue. Any suggestion that a name for the resulting proposed holding company has been finalized is false. No name has been finalized and we expect any decision on a name would be made at a later date, subject to the successful completion of a merger agreement."

There are reports that the merger may be announced tomorrow.