Securities Law Prof Blog

Editor: Eric C. Chaffee
Univ. of Toledo College of Law

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Monday, November 12, 2007

FINRA Begins Advertising Campaign to Reach Baby Boomers

FINRA wants to become known as the source of investor education, so it is spending about $3 million in advertising to run a campaign that takes a humorous approach in an effort to reach baby boomers about retirement planning.  While there are plenty of websites that offer investor education, FINRA's message is that it is not actually selling a product, unlike mutual funds or brokerage firms.  Let's hope that it works.  How to educate investors is an important and difficult issue, one to which the SEC has not provided sufficient attention.  NYTimes, Decoding the Markets 101, for the Soon-to-Retire.

http://lawprofessors.typepad.com/securities/2007/11/finra-begins-ad.html

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