February 22, 2007
Whole Foods to Acquire Wild Oats
Whole Foods announced a merger with its struggling competitor, Wild Oats, at $18.50 per share, a 18% premium over Wild Oats' closing price yesterday. Competition for affluent grocery shoppers, willing to pay more for organic foods and fresh produce, is heating up as the big-name chains have entered the market. See WSJ, How Whole Foods' Wild Oats Deal Is Unhealthy for Rivals and NYTimes, Whole Foods Makes Offer for a Smaller Rival .
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