Securities Law Prof Blog

Editor: Eric C. Chaffee
Univ. of Toledo College of Law

Tuesday, February 20, 2007

New Brokerage Ad Campaigns

Morgan Stanley is unveiling its new ad campaign since changing CEOs in 2005.  It has dumped the "your stockbroker is your family friend" theme and is going for a "chillier, less emotional image" with the tagline "World Wise."  Courting retail investors is a big business for the large brokerage firms.  See WSJ, Morgan Stanley Alters Its Pitch.

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