PropertyProf Blog

Editor: Stephen Clowney
Univ. of Arkansas, Fayetteville

Thursday, May 24, 2012

Celebrity Sellers Have Little Effect on Home Prices

The LA Times reports that buyers won't pay more for the homes of the rich and super famous:

Although the masses respond to rock-star branding, housing is too expensive for celebrity ownership to make a measurable dollar difference, said Elizabeth Currid-Halkett, author of "Starstruck: The Business of Celebrity" and an associate professor at the USC School of Policy, Planning and Development.

"This is different than buying a sports drink because Tiger Woods endorsed it," Currid-Halkett said. Home value is too complicated, she said, with lots of variables: the season, the location, the quality of the home. "In the art world, there is this notion of provenance — that who owns something can detract or add to the value," Currid-Halkett said. "But it does not seem to translate to celebrity homes."

Steve Clowney

| Permalink

TrackBack URL for this entry:

Listed below are links to weblogs that reference Celebrity Sellers Have Little Effect on Home Prices:


Post a comment