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January 31, 2012
Honda CR-V's Super Bowl Commercial
Honda has a new Super Bowl commercial for the CR-V, and has posted an extended version on the Internet. Starring Matthew Broderick, it uses multiple lines from "Ferris Bueller's Day Off" and basically tracks the movie in recreated/adapted scenes. (They didn't get Ben Stein, though.) As a Gen-Xer, how could I not love this commercial? It may also be a good prompt for classroom discussions of copyright. Did Honda get permission of whoever owns the rights to Ferris? Did they need to?
Tanya Marsh
January 31, 2012 in Intellectual Property | Permalink
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