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Univ. of Arkansas, Fayetteville

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Tuesday, January 31, 2012

Honda CR-V's Super Bowl Commercial

Honda has a new Super Bowl commercial for the CR-V, and has posted an extended version on the Internet.  Starring Matthew Broderick, it uses multiple lines from "Ferris Bueller's Day Off" and basically tracks the movie in recreated/adapted scenes.  (They didn't get Ben Stein, though.)  As a Gen-Xer, how could I not love this commercial?  It may also be a good prompt for classroom discussions of copyright.  Did Honda get permission of whoever owns the rights to Ferris?  Did they need to?

 

Tanya Marsh

http://lawprofessors.typepad.com/property/2012/01/honda-cr-vs-super-bowl-commercial.html

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