PropertyProf Blog

Editor: Stephen Clowney
Univ. of Kentucky College of Law

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Thursday, July 7, 2011

My Favorite Video: Ikea and Irrational Attachment to Property II

Apropos of the earlier post, if you happen to be looking for an IKEA-themed example of our irrational attachment to property, there's a much better video available than Dan Ariely's take.  Here's a wonderful commercial from the retail giant that perfectly illustrates the weird human relationship to stuff:

Few of us, I think, are above such sentimentality.  I still get sad thinking about the rusting, 10 year-old car that I traded in last summer.  I look for that little Toyota Echo whenever I'm on the road, hoping that it found a good home. 

Steve Clowney

http://lawprofessors.typepad.com/property/2011/07/ikea-and-irrational-attachment-to-property-ii.html

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