Thursday, July 7, 2011
Apropos of the earlier post, if you happen to be looking for an IKEA-themed example of our irrational attachment to property, there's a much better video available than Dan Ariely's take. Here's a wonderful commercial from the retail giant that perfectly illustrates the weird human relationship to stuff:
Few of us, I think, are above such sentimentality. I still get sad thinking about the rusting, 10 year-old car that I traded in last summer. I look for that little Toyota Echo whenever I'm on the road, hoping that it found a good home.