My Favorite Video: Ikea and Irrational Attachment to Property II

Apropos of the earlier post, if you happen to be looking for an IKEA-themed example of our irrational attachment to property, there's a much better video available than Dan Ariely's take.  Here's a wonderful commercial from the retail giant that perfectly illustrates the weird human relationship to stuff:

Few of us, I think, are above such sentimentality.  I still get sad thinking about the rusting, 10 year-old car that I traded in last summer.  I look for that little Toyota Echo whenever I'm on the road, hoping that it found a good home. 

Steve Clowney