Tuesday, November 16, 2010
We previously blogged about the Seattle Foundation's efforts to more fully engage both present and potential donors with web-based information that will aid them in making their charitable giving decisions. Based on a recent article in The Chronicle of Philanthropy, it appears that this approach is taking hold on a broader scale. With a November 30th debut, the website Jumo, founded by Chris Hughes (the co-founder of Facebook), will provide donors the information necessary to "discover and connect" with charities in which they may have an interest. On the flip side, charities will be provided additional opportunities to connect with numerous additional funders and supporters. Jumo's users will be able to vet and scrutinize the legitimacy of organizations that are featured on the website. As the article states, a Jumo follower "can flag any groups that don't conform to the community's culture, such as potential scammers or organizations that use inappropriate or offensive content." Jumo's primary sources of revenue will consist of donations from users and site sponsors.