Wednesday, November 18, 2009
New York Attorney General Andrew M. Cuomo announced this week both the release of his office's now well-known annual Pennies for Charity report on charity fundraising by professional telemarketers and an online database that potential donors can use to learn how much of what they give to charities through such fundraisers actually goes to the charity. The report involves 444 charities that raised $204.8 million through telemarketing campaigns conducted in New York and other states in 2008. The reports key findings are:
One of the most interesting aspects of the database is to see what search terms generate the largest number of charities listed. For example, perhaps not surprisingly searches for "police" or "veteran" yield long lists, but so also do "child" or "cancer." The database includes information not only for 2008 but also for 2005 through 2007.