November 18, 2009
New York Issues Fundraising Annual Report and Launches Online Charity Database
New York Attorney General Andrew M. Cuomo announced this week both the release of his office's now well-known annual Pennies for Charity report on charity fundraising by professional telemarketers and an online database that potential donors can use to learn how much of what they give to charities through such fundraisers actually goes to the charity. The report involves 444 charities that raised $204.8 million through telemarketing campaigns conducted in New York and other states in 2008. The reports key findings are:
One of the most interesting aspects of the database is to see what search terms generate the largest number of charities listed. For example, perhaps not surprisingly searches for "police" or "veteran" yield long lists, but so also do "child" or "cancer." The database includes information not only for 2008 but also for 2005 through 2007.
TrackBack URL for this entry:
Listed below are links to weblogs that reference New York Issues Fundraising Annual Report and Launches Online Charity Database:
Several leading charity "watchdog" agencies, including Guidestar, Charity Navigator, GiveWell, and Planthropy Acion recently announced that they consider fund raising ratios a poor measure of assessing charity effectiveness. Download the press release at http://www.philanthropyaction.com/documents/Worst_Way_to_Pick_A_Charity_Dec_1_2009.pdf
Posted by: Allen Bromberger | Dec 19, 2009 8:59:24 AM